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Healthcare Marketing: TMI Volume? No.
Research shows that consumers think the amount of information available to them from the plethora of choices is considered just right. It’s truly the Age of Information. Information abounds...
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Healthcare Marketing: We Can’t Seem to Take Our Eyes Off TV
Despite many other options for our time, television viewing remains very strong. Many pundits and experts have predicted the demise of television. Consumers are spending time with laptops, tablets,...
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Healthcare Marketing: 8 Ways to Create Bad Hospital Advertising
Sometimes hospital advertising is just bad. Sometimes just not effective. Knowing the things that don’t work can help marketers be more effective. Healthcare advertising is both art and science....
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Pitfalls and Uses of QR Codes in Healthcare Marketing
QR codes can be useful in healthcare marketing but only if used correctly. Effective use is dependent on understanding the context and following some basic guidelines. QR codes are the cool thing...
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Healthcare Marketing: 9 Beliefs of Remarkably Successful People
The most successful people in business approach their work differently than most. See how they think–and why it works. Healthcare marketers are driven people. They wear a multitude of hats and must...
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Healthcare Marketing: Take Your TV to the Movies
Improve your hospitals brand and message recall. Run your television commercials on the big screen. Television advertising continues to prove to be very effective. And research indicates that running...
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Healthcare Marketing: Do You Know Where Your Hospital’s Digital Ads Are?
Many web ads bought through digital ad exchanges are appearing to no one and some are even appearing on sites with objectionable content. Those digital ad exchanges appear to be a great deal. You...
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Healthcare Marketing: In Defense of Hospital Ad Spending
Healthcare marketers should stand up and defend the value of hospital advertising. We should not be timid or hesitant. Healthcare advertising has always been the target of criticism. In the past few...
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Healthcare Marketing: Media as the “Big Idea”
Media strategy is just as important as the creative strategy. Sometimes maybe more. As marketers we are always looking for the “Big Idea”. And by the “Big Idea” we are usually referring to the...
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Healthcare Marketing: Men are Cheap!
It’s costs less to reach men on Facebook than women. Women dominate Facebook. They are the ones constantly posting and engaging in social activity on Facebook. So it makes sense to use the social...
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